高级数字化营销专员岗位介绍

我们看一个关于SEO岗位的介绍，尝试根据招聘的要求来培养自己的技能。这个动作可以持续一些时间，以确保自己对SEO领域的内容有比较充分的了解。

About the role:

We are seeking a dynamic and results-oriented Senior Digital Marketing Specialist, North Asia, to join our North Asia Marketing Communications team. This role is crucial in driving our digital transformation, building scalable digital marketing engines across North Asia.

Key Responsibilities:

1. Digital Strategy & Execution (China Focus):
● Digital Communication & Content Governance: Develop and execute a structured content strategy aligned with business objectives, product priorities, market trends, and customer insights. Create high-quality, value-driven content (articles, videos, social posts, blogs, EDMs) with internal stakeholders, ensuring brand credibility and accelerating customer preference and decision-making.
● Digital Platforms & Tools Management: Optimize and enhance our digital platforms (e.g., WeChat, website, microsite, social platforms) to function as self-service digital information centres, improving user experience, engagement, and conversion quality. Troubleshoot and resolve technical issues impacting platform performance.
● User Management & Demand Generation: Design, implement, and optimize customer acquisition and conversion funnels, leveraging marketing automation (e.g., Salesforce, WeChat) to transform digital reach into qualified sales opportunities and drive pipeline creation.
● Vendor Management & Partnership Optimization: Establish and refine processes for selecting and managing digital marketing vendors and partners, focusing on creating clear briefs and providing precise direction to ensure the quality of deliverables. Develop robust performance metrics and conduct regular reviews to optimize vendor contributions.

2. Regional Digital Enablement (Japan & South Korea):
● Strategic Alignment & Framework Adoption: Introduce and facilitate the adoption of structured digital frameworks and best practices (e.g., customer journey models, GTM playbooks) from China to the Japan and South Korea markets, fostering professional and repeatable digital practices.
● Content Partnership: Collaborate with local teams in Japan and South Korea to enable the creation of localized, value-driven customer-facing content.
● Website & Social Media Optimization Support: Provide expertise and support to improve digital visibility, user experience, and social media strategies for Japan and South Korea.

3. Performance Measurement & Optimization:
● Establish clear KPIs and conduct regular reporting, analytics, and competitor monitoring to drive continuous improvement in targeted reach, engagement, and conversion across multiple channels and customer touchpoints.
● Contribute to revenue and pipeline targets by continuously optimizing digital marketing initiatives.

Qualifications:

● Bachelor’s degree in Marketing, Business, Communications, or a related field.
● Minimum of 5 years of progressive experience in digital marketing, with a proven track record of building and managing digital ecosystems.
● Demonstrated experience in demand generation, lead nurturing, and CRM integration (Salesforce experience preferred).
● Strong understanding of content marketing strategies, SEO/SEM, email marketing, and social media platforms (WeChat, TikTok, LinkedIn, Douyin, Bilibili).
● Experience with website management and optimization (CMS platforms like AEM preferred).Ability to translate business objectives into effective digital marketing strategies and execute them to deliver measurable results.
● Excellent analytical skills with the ability to interpret data and make data-driven decisions.
● Strong communication, collaboration, and project management skills.
● Experience in a regional role or supporting multiple markets is a significant plus.
● Fluency in Mandarin and English is required.

What We Offer:

● A dynamic and challenging role with significant impact on regional business growth.
● Opportunity to work with cutting-edge digital marketing technologies and strategies.
● A collaborative and innovative work environment.

关于该职位：
我们正在寻找一位充满活力、以结果为导向的北亚区高级数字营销专家，加入我们的北亚营销传播团队。该职位对于推动我们的数字化转型、在整个北亚地区构建可扩展的数字营销引擎至关重要。

主要职责：
1. 数字战略与执行（重点在中国）：

• 数字传播与内容管理： 制定并执行业务目标、产品优先级、市场趋势和客户洞察相结合的结构化内容战略。与内部利益相关者共同创作高质量、价值驱动型内容（文章、视频、社交媒体帖子、博客、电子直邮广告），确保品牌信誉，加速客户偏好形成和决策过程。

• 数字平台与工具管理： 优化和增强我们的数字平台（如微信、官网、微型网站、社交平台），使其成为自助式数字信息中心，从而改善用户体验、参与度和转化质量。排查并解决影响平台性能的技术问题。

• 用户管理与需求生成： 设计、实施并优化客户获取和转化漏斗，利用营销自动化工具（如Salesforce、微信）将数字覆盖转化为合格的销售机会并推动销售管线创建。

• 供应商管理与合作伙伴优化： 建立并完善数字营销供应商和合作伙伴的选择与管理流程，侧重于制定清晰的任务书并提供精准的指导，以确保交付成果的质量。制定健全的绩效指标并定期进行审查，以优化供应商的贡献。

2. 区域数字能力建设（日本与韩国）：

• 战略对齐与框架采纳： 将结构化的数字框架和最佳实践（例如，客户旅程模型、市场进入策略手册）从中国引入并促进其在日本和韩国市场的采纳，培养专业且可复制的数字实践。

• 内容合作： 与日本和韩国的本地团队合作，支持他们创建本地化的、价值驱动型的面向客户的内容。

• 网站与社交媒体优化支持： 提供专业知识与支持，以改善日本和韩国的数字可见性、用户体验和社交媒体策略。

3. 绩效衡量与优化：

• 建立清晰的关键绩效指标（KPI），并进行定期报告、分析和竞争对手监测，以推动在定向覆盖、参与度和多渠道、多客户触点的转化方面实现持续改进。

• 通过持续优化数字营销举措，为收入和销售管线目标做出贡献。

任职资格：

• 市场营销、商业、传播或相关领域的学士学位。

• 至少5年数字营销领域的工作经验，并拥有建立和管理数字生态系统的成功记录。

• 在需求生成、潜在客户培育和CRM集成方面有经验（有Salesforce经验者优先）。

• 深刻理解内容营销策略、SEO/SEM、电子邮件营销和社交媒体平台（如微信、TikTok、LinkedIn、抖音、Bilibili）。

• 拥有网站管理和优化经验（熟悉AEM等内容管理系统者优先）。能够将业务目标转化为有效的数字营销策略并执行，以交付可衡量的结果。

• 出色的分析能力，能够解读数据并做出数据驱动的决策。

• 强大的沟通、协作和项目管理技能。

• 拥有区域性职位或支持多个市场的经验者优先。

• 要求普通话和英语流利。

我们提供：

• 一个充满活力且富有挑战性的职位，对区域业务增长有显著影响。

• 有机会使用前沿的数字营销技术和策略。

• 一个协作与创新的工作环境。